Stop boosting posts. Build an actual campaign.
Learn the campaign structure, creative testing approach and targeting framework behind a minimum viable accommodation campaign.
Get the Quick Start Guide in the CommunityAdvertising for accommodations
Your place looks awesome.
Let’s get you more bookings.
Practical marketing systems for vacation rentals, short-term rentals, boutique stays, glamping, hotels and other places people can book.
No hype. No secret algorithm. Better ads, better testing, better decisions.
GET DISCOVEREDReach travelers before they pick a property.
GET CLICKEDUse creative that actually earns attention.
GET BOOKEDTurn useful data into smarter advertising.
Learn something useful right now
Free education should actually help.
Samples, tactics, walkthroughs and practical ideas you can use without buying anything. Read the articles, watch the videos, grab a checklist, or ask the community what they are seeing.
Your listing photos can become an ad testing system.
Use multiple images, headlines and messages to discover what gets travelers to stop, click and consider your stay.
Watch the 37-minute Meta walkthroughMeta is the foundation. It is not the whole internet.
Explore how Reddit, YouTube, LinkedIn, TikTok and Pinterest can support discovery, remarketing and destination demand.
See channel tips in the communityThe STRadvertising system
When you want the whole playbook, not scattered tips.
The complete digital package is being built around the frameworks, checklists and how-tos that turn scattered marketing tactics into a repeatable advertising system.
- 01BUILD ITCampaign structure, tracking and offers
- 02SHOW ITCreative, copy and audience delivery
- 03TEST ITRun controlled experiments
- 04LEARNRead the signals that matter
- 05IMPROVEUse winners to make the next round better
- 06BOOK ITKeep pushing qualified travelers toward booking
A real campaign
$563.64 in ad spend. More than 45 booked nights.
A Crystal Beach, Texas campaign used a deliberately simple traffic and creative testing structure, then evolved the ads based on what people actually clicked.
100,898unique people reached
8,587ad clicks
45+nights booked
305wishlist additions
The point is not to copy one campaign forever. The point is to build a system that shows you what travelers respond to, then keep improving it.
See the case study in the Quick Start GuideThe community stays free
Learn with other owners and operators.
The STRadvertising Facebook community is part of the ecosystem, not a paywall. Ask questions, share what is working, talk ads and learn alongside other accommodation marketers.
Join the Facebook communityFree community for short-term rental marketing and advertising.
TIP
Start with one clear campaign goal. Complexity does not make an ad smarter.
TEST
Let multiple property photos compete. Your favorite image may not be the traveler’s favorite.
LEARN
A click is information. Use it to decide what you test next.
Want help doing it?
You do not have to become a media buyer.
Use the free education. Buy the complete system. Or bring STRadvertising in to help plan, review or manage the advertising.
Learn it yourself
Articles, videos, samples, tips and the free community.
Start freeUse the playbook
Start with the book now, then build into the complete system.
Get the bookGet hands-on help
Advertising strategy, campaign review, consulting or managed paid media.
hello@stradvertising.com